Matchday Media Scotland was founded in April 2009 with a target of establishing better communication between Scottish football and the fans who follow it.

Now, MMS runs a rolling news website, elevenfootball.co.uk, which publishes and links news on Scottish football at all levels from national and local newspapers, online news sources and television news to provide a single platform for comprehensive coverage of the game in Scotland.

In addition, MMS is responsible for the publication of matchday programmes on behalf of four clubs: Elgin City, Fraserburgh, Bonnyrigg Rose Athletic, and Newtongrange Star.

The business model is simple, drawing on the MMS team of designers, journalists, and photographers to bring better, more comprehensive coverage of football to supporters.